Tuesday, December 03, 2013

Live Más


A sad bit of new I read earlier. The apparent driving force behind the creation of Taco Bell's Doritos Locos Tacos, a 41 year old Little Rock, AR resident named Todd Mills, passed away from cancer today. According to the article, Mills, who had no ties to Frito Lay or Taco Bell, was just a dedicated dreamer who doggedly pursued the epiphany of creating a taco shell made of Doritos after watching a Doritos commercial while eating a taco in 2009. After launching a one man facebook crusade, he eventually got the attention of Taco Bell in early 2012 and the rest is nacho cheese encrusted, low grade, beef filled, history.

While there's no information on how long is battle with cancer was, I'd like to imagine a heroic narrative in my mind along the same lines of Kurosawa's 1952 classic film "Ikiru". Like the protagonist of the film, after being given a terminal cancer diagnosis, he struggles to find meaning in his life and finally resolves himself to accomplish one worthwhile achievement with the time he has left (in the case of the film it's a simple neighborhood park for children and in this case the greatest innovation to stoner cuisine since in invention of Combos). Highly unlikely scenario I know, cancer is more often than not pretty damn unromantic.

Though he never received any compensation for the idea that went on to sell a $1 billion worth of tacos, his remarkable legacy lives on throughout the world. It's an inspiring testament to the power of following through on your dreams.

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