Sunday, April 28, 2013

Charms Blow Pop, Take 2

It's a real shame that I am not ludicrously wealthy. Not just for me personally but for the state of the world in general. Because if I had a massive personal fortune; I'm talking obscene, outrageous money that could finance whatever ridiculous passing fancy that came into my mind, the world would be a more interesting place. Whether it would be a better place would be debatable but it would definitely be a more interesting place.

One project I'd like to tackle with my inexhaustible millions would be to a shot by shot reenactment of this ubiquitous Charms Blow Pop commercial from my youth:

I saw this commercial so many times growing up that I can probably write out the script and storyboard it just from memory. It's another one of those silly childhood things that have been so deeply branded into my brain that I'll remember it on my deathbed. Aside from being overplayed, the commercial itself was pretty unique. The whole thing had a sort of meta-behind the curtains angle to it; kids were messing up lines, there was frantic editing, kids were commenting on the commercial as it was going on. I found the whole thing to be quite jarring as a kid. 

The product itself was also pretty awesome. Although I haven't had one in years, growing up it was one of my top 5 candies. The idea of it was so elegant in its simplicity that I wondered why there weren't more copycats. I know Tootsie Roll pops had the tootsie roll center, but that always seemed more like an unfair punishment for getting to the middle rather than a treat. With a Blow Pop you got a solid, flavorful lollipop which was a pretty good deal on its own but then once you got to the middle: BAM! Bubble gum! The gum was only a shade better than Bazooka Joe but still, you were getting gum right after you finished a lollipop! Easy does it, Caligula! Additionally, the taste and mouth feel of that initial first chew where you have the gum mixing in with the thin layer of hard candy is a wholly unique and singular sensation.

So instead of casting a new group of child actors I would like to bring back all the original kids and have them act their roles again as adults; the nerdy kid in the glasses, kid who forgets to say "sour apple" on time, the token black girl, everyone. I think it would be fascinating to see the stark contrast of all the grown up actors acting within the exact some background and direction as the original; a sobering reflection of our lost childhood...or something like that.

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