Saturday, September 26, 2009


I came across an interesting article in TIME about how a computer scientist at the University of Warwick in England devised a way to modify a Xbox 360, to detect heart defects and help prevent heart attacks. Apparently the powerful computing power of the gaming system provided a faster and cheaper tool for detecting heart defects than the usual supercomputers utilized by current doctors.

When I read this, it immediately struck me as the complete opposite version of those old 3DFX commercials where cutting edge chips and processors are used to play PC games rather than save lives:

Of course anyone familiar with the subpar quality of later 3FDX products would agree that even if they used the technology for medical science, grandpa would still be keeling over at the birthday table. There's a good reason the company has been long defunct. Product quality aside, these commercials were pretty spot on though. Seriously, they're probably about a decade old, but giant tech company ads they are paraodying are still as bland and generic as ever.

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